Founded on 22 January 1942, we are the first life insurance company in Thailand owned and operated by Thai nationals. Vinaywayanad. However, in the latter part of the video, the main Market-leading rankings and editorial commentary - see the top law firms & lawyers for Insurance in Thailand In the East, super-sad. The first headquarters of the company was on Suapa Road, Bangkok. organizations must determine what type of appeal to use and how they will structure their . seen in the following URL: youtube/watch?v=K9vFWA1rnWc - It offers a detailed analysis of the key categories in the Thai life insurance segment, and market forecasts to 2022. In such an environment, the viewer is often an active participant and whatever moves his psyche leaves a lasting impression, which in this case would be choosing to do good. 5. With a target group that substantially consists of a young, city-centric audience that are heavy users of social media and smartphones, the Digital-First marketing strategy has been successful, with earlier Thai Life Insurance TVCs, as well as this one, proving to be a hit on social media. The life insurance sector in Thailand has enjoyed a fast growth trajectory, often clocking 9-10 % y-o-y growth. Thai Life Insurance must have known this when they created their newest commercial because ads don't get any more story-like than this one. Write a rhetorical analysis . One of the founders was Chulind Lamsam, Managing Director, along . Muang Thai Life Insurance is a Thai life insurance company based in Bangkok. tendencies people have about products, services, companies, ideas, issues, or institutions, References ex pecting anything in return, and this is not expected in normal human behavior, at least not at Founded in 1942, we have a rich heritage as the first life insurer in Thailand owned and operated by Thai nationals. Its marketing strategy - dubbed 'sadvertising' - has created some beautiful art, and helped the 75-year-old business grow its assets under management to $9bn. From television or radio, choose a 30 or 60 second advertisement (commercial) and watch it carefully (if you have a DVR, you might wish to record it for . All distribution channels have witnessed a growth with a total profit of THB 5.8 billion. And it is this backdrop of ordinariness which lends heroism and greatness to the act of giving, elevating the message of Believe in Good almost to a level of divinity. In addition, compared to other insurance providers, we believe we have the most extensive branch and customer service center network in Thailand, with 22 branches and customer service centers in Bangkok and vicinity areas and 242 in upcountry areas as of Jun 30, 2022. In the three-minute segment, an unnamed protagonist takes a small amount of time each day to help those around him. Timed Analysis 1 - Hayley Kiyoko : Girls Love Girls. Have a great Sunday! The ad, created by Ogilvy & Mather Bangkok for Thai Life, has been viewed more than 3.5 million times since it was posted to YouTube. - It offers a detailed analysis of the key categories in the Thai life insurance segment, and market forecasts to 2023. You can learn more details in the, Management Discussion and Analysis Quarter 2/2022, Board of Directors and Executive Directors, Code of Conduct for Investor Relations Officers (IROs). Organizational Buyer vs Individual Buyer. We also outsource a small part of the telemarketing function to an external service provider with approximately 18 dedicated telesales representatives. The Thai Life Insurance YouTube ad is definitely an ad that has an emotional appeal, and About the company Rewards Trading at 3% below our estimate of its fair value Earnings are forecast to grow 13.01% per year Risk Analysis No risks detected for TLI from our risk checks. This report provides in-depth market analysis, information and insights into the Thai life insurance segment. Thai Run "80 8.0 Miles Challenge" 4 "Be Compassionate" Virtual Run . 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TLI Application, super app mobile application. How does your media product represent particular social groups? In the Unsung Hero ad the likely demographic being targeted is the young, single, urbane, self-absorbed adult, for whom life insurance has little significance. Dedicated to creating insurance products that cover insurance, life insurance, health insurance and savings services. We have a successful track record of sustained and profitable growth across business cycles. Company Type: Public Industry: Insurance Founded: 1942 Country: Thailand Headquarter: Din Daeng, Bangkok Cite. In Thailand, Thai Life Insurance is second in terms of market share and has been targeting the entire consumer spectrum, through innovative . The emotional appeal to this ad is shown because the Free access to premium services like Tuneln, Mubi and more. A neglected plant gets a little extra water, a woman gets a helping hand, and a needy child gets some money. Location - Thai Life Insurance Co., Ltd. (Asoke Branch) Executives - Thai Life Insurance Co., Ltd. (Asoke Branch) Buy the executives list from the same business This video can be November 18, 2020, from By: Prasham Jain (C015) Ayushi Gupta (C013) Akshay Khatri (C019) Shreya Khare (C018) Praful Bhargava (C005) Apurve Paharia (C027) Group#6 Div B 2. He sees an old woman struggling with her cart, a stray dog begging for food, and a homeless mother and child. Thai Life Insurance PCL is a life insurance company. They motivate people to think of their loved ones, and encourage the audience to appreciate the values of love and concern for both family and society. In particular, our product features specifically cater to different income levels and other aspects of customer segmentation. This is why TV commercials are so powerful when convincing people. This paper will present an analysis of the structure, An airline is a company that provides air transport services for traveling passengers and freight.Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in which they both offer and operate the same flight.Generally, airline companies are recognized with an air operating certificate or license issued by a governmental . the level that is shown by the character. Chai Chaiyawan, President of Thai Life . "Thai life insurance ad about this 'Unsung Hero' will make you cry at work," Creativity magazine declared. We've updated our privacy policy. 1. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. my.uopeople/pluginfile.php/1016812/mod_resource/content/4/Principles -of- life insurance-TV commercials analysis 1. It provides integrated products covering personal accident insurance and group insurance. The story plays a vital role as it makes it interesting for the viewers to know how the story is going to come to an end and connects with them emotionally. The project tags onto the recent launch of Thai Life's 'First Step' service. The Thai life insurance market: Effects of country of origin perceptions on consumer expectations December 2000 Journal of Financial Services Marketing 5(2):99-117 Many of these promotions are in the form of ads. return for his actions. As of Jun . Activate your 30 day free trialto continue reading. While he gives a helping hand to a woman, gives up his bus seat . The management team is further supported by international perspectives and business connections from our strategic shareholder, Meiji Yasuda. it is far away from being rational. Selling the concept while engaging with the consumer emotionally, moving and elevating him to a plane that assures high brand recallthis TVC has notched up a stellar performance on the digital media, going viral since its launch on April 3, 2014, and garnering more than 2.5 million views in less than a week. After the girl is rushed to the hospital before what appears to be her . 2016-2017 Winner, 2017-2018 Winner, 2019-2020 Winner, 2020-2021 Winner, National Winner Telkomsel. Thai Life Insurance YouTube Ad Analysis Different types of organizations utilize promotions to accomplish specific objectives. (2014, April 18). Thai life insurance advertisement: "Unsung Hero" Nowadays, advertisements are often used as a way to sell products and convey an idea. Retrieved Dylan Koolman Meiji Yasuda also plays a role in our journey to digitalization by allowing us to leverage their experience in digital transformation. Activate your 30 day free trialto unlock unlimited reading. Over 48,100 or 77% of our agents covered upcountry provinces as of June 30, 2022. WORDS 900. We have enthusiastically and successfully strengthened the Thai Life brand into one of the most acclaimed life insurer brands in Thailand. The company's headquarters is at street no. This ad targets that emotional attitude that people have within. Dylan Koolman "UNSUNG HERO" THAI LIFE INSURANCE ADVERT 2. By accepting, you agree to the updated privacy policy. For 6 months period as of Jun 30, 2022, approximately 66% of our total agency gross written premiums was generated by upcountry regions. University of the People That's the basis of "Unsung Hero," a tearjerker of an ad Thai Life Insurance released Thursday. As the lyrics of the song said, "Que sera, sera, whatever will be, will be, the future's not ours to see.". In order for these ads to be effective, However, if people understand Thai Life Insurance Commercial Analysis Essay more deeply, we will actually discover hyphae of scientists, artists, writers, hippies, Originality Sat Essay Rubric and free thinkers that are shaped to a certain extent by LSD. YouTube/thailifechannel A heartwarming new ad from Thai Life Insurance has brought southeast Asia to tears and is now making its way to computer screens around the world. The videos are life-inspired. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptx, WCC COMM 101 chapter #7 music and culture LUTHER, WCC COMM 101 chapter #7 music and culture powerpoint LUTHER, WCC COMM 101 chapter #7 music and culture PowerPoint LUTHER, Ancillary Task Audience Feedback Evaluation. When that day arrives, the brand that they think understands what they're feeling will be in the final running" -Phwait Chitrakorn, Marketing Director "Unsung Hero" Show full text We believe that the life insurance market in Thailand remains underpenetrated and we are poised to capture the growing demands for insurance products. Thai Life Insurance Agency Online. This latest ad in a long line of similar heart-tugging ads fromThai Life Insurance reinforces, very successfully, the key proposition of the product category and the brand which is, Much more than life insurance, enhancing the value of life itself. BUS5112 Marketing Management, Thai Life Insurance YouTube Ad Analysis In order for these ads to be effective, organizations must determine what type of appeal to use and how they will structure their message ("Principles of Marketing . Few would question that Thai Life Insurance is one of the most consistently brilliant television advertisers in Asia, with heart-wrenchingly emotive spots that invariably reduce the viewer - any viewer, from Thailand to Timbuktu - to tears. Unsung Hero. https://www.youtube.com/channel/UCfyZriUtUHarCtaKi7duNiwORIGINAL VIDEO: https://www.youtube.com/watch?v=uaWA2GbcnJU&t=1s- - - - - - - - - - - - - . GlobalData's 'Thailand Life Insurance - Key Trends and Opportunities to 2025' report provides a detailed outlook by product category for the Thai life insurance segment. I was recently blown away by a 3-minute video titled "Unsung Hero" for a life insurance company in Thailand. 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. . Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. It was one of largest insurance companies in . Financial Statement Quarter 2/2022 (Reviewed), Granting shareholders the right to propose questions, shareholders meeting's agenda items, and candidates for directorship in advance of the 2023 Annual General Meeting of Shareholders. For example, we have been providing life protection coverage for the officers of the Royal Thai Army for over 30 years. Good marketing is supposed to make redundant and effective digital marketing is about integrating that sales conversion process into a cohesive consumer-brand interaction. Our management team is well diversified, comprising one-third non-Thai nationals and bringing expertise from various backgrounds. You almost say aloud oh, so this is about life insurance, and why not for its only in retrospect that you realize the selflessness that underlies buying a life insurance for your family. Most of that market is made up of the emerging middle class, that is urbanized and young. Subscribe! Ogilvy & Mather Bangkok, the creators of this ad, have been using the emotional plank for all its Thai Life Insurance campaigns and this particular ad continues with that approach. - It analyzes the various distribution channels for life insurance products in Thailand. UNSUNG HERO THAI LIFE Muang Thai Life Insurance Co., Ltd. is a Thai life insurance company based in Bangkok. We have enthusiastically and successfully strengthened the Thai Life brand into one of the most acclaimed life insurer brands in Thailand. THAI LIFE INSURANCE : Company profile, business summary, shareholders, managers, financial ratings, industry, sector and market information | Stock Exchange of Thailand: TLI | Stock Exchange of Thailand Principles of Marketing. it's been a long time since the last post, . love). Thai Life Insurance Public Company Limited provides life insurance products and services in Thailand. In addition to our digital platform, we are in discussions with online marketplace operators to add our products to third party platforms, 123 Ratchadapisek Road, Din Daeng, Bangkok Thailand 10400, Contact Corporate & Brand Communications Department, Copyright 2022 Thai Life Insurance Public Company Limited. Muang Thai Life Insurance Co., Ltd. is a Thai life insurance company based in Bangkok. Lets look at the market to understand how. The Unsung Hero ad from Thai Life Insurance, Books, Case-studies and Research Publications. We have more than 62,500 agents with approximately 24,500 of our agents are unit managers or above. Thai Life Insurance Analysis 1. Nowhere is the marketing message obtrusive, yet the high emotional pull created by the ad ensures that towards the end the viewer eagerly waits for some clue about the intent, and when Thai Life Insurance flashes across the final, clinching frame there is a slight deflation of the emotional fervor. We have a rigorous and disciplined product development process that is built upon our significant experience and know-how. The agency has used the digital platform extensively for building up buzz, often releasing the full version TVC first on Youtube. The whole life insurance covers you until the age of 99. So in my opinion about relationships Thai Life Insurance - "Silence of Love" with Insurance is the guarantee of health insurance 37 in Thailand can help the economy of Thailand that have the low through informal workers health insurance system with only pay 30 baht only. people look at the main characters actions, and they do not understand why he would do these Thai Life Insurance - 2021-2022 World Branding Awards - Virtual Event. For your convenience we've collected a list of all the hospitals in Thailand, use it if you need to find hospitals in you region of stay.. Should you need a travel insurance for up to 180 days with very good benefits, such as 24-hour assistance service, trip cancellation, emergency overseas medical & dental expenses or . You can find all the major Thai insurance companies in the list below. The concept behind our entire campaign is the value of life and love - two features that form the core of the life insurance business. Thai Life Insurance Client : Thai Life Insurance Agency : Ogilvy & Mather-Bangkok Executive Creative Director : Korn Tepintarapiraksa Copywriter : Korn Tepintarapiraksa Copywriter :. INSURANCE ADVERT. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. Its protagonist looks very ordinary and working class and those who benefit from his random acts of kindness are from social milieus that almost converge with his, like the street vendor whose cart he helps to navigate; or even live on the fringes, like the mother-child duo who are shown begging in the ad. Set to a soaring orchestral background, the "Silence of Love" commercial depicts a turbulent relationship between a mute father and his less-than-compliant teenage daughter. 250, Rachadaphisek Road, Huay Kwang. Best Advertisement ever-Winner of Best Ad 2014. We have a visionary management team with extensive experience and knowledge for Thailands life insurance market. Different types of organizations utilize promotions to accomplish specific objectives. "Thai Life Insurance" The first Thai life insurance company. To meet the needs of all groups of customers with more than 200 types of insurance plans, including additional special contracts . Founded in 1942, we have a rich heritage as the first life insurer in Thailand owned and operated by Thai nationals. What is the message of the Thai Life Insurance commercial? Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. University of Minnesota Libraries Publishing. Thus the entire population of Thailand is free from the threat of being . Looks like youve clipped this slide to already. Tafuta kazi zinazohusiana na Thai life insurance commercial analysis ama uajiri kwenye marketplace kubwa zaidi yenye kazi zaidi ya millioni 22. In Thailand, Thai Life Insurance is second in terms of market share and has been targeting the entire consumer spectrum, through innovative products. Internet Revolution Easy Essay. In this Q&A with Mumbrella, Phawit Chitrakorn, managing director of Thai Life Insurance's . suffer an incident that makes them stop and think about. At Thai Life, we are progressing our everyday work with an awareness of impact we do have on our people and our planet, a way to generate prosperity under good governance practice and a view of peace and partnership that we are all mutually dependent. The first headquarters of the company was on Suapa Road, Bangkok. In addition to our presence in the Bangkok Metropolitan area, we believe that our extensive coverage in the upcountry provinces, led primarily by our agency force and branch network, is unrivalled. The point of the commercial is to target consumers by showing them how a product or service can help buyers solve a problem or improve their life in some way. We are the largest domestically founded Thai life insurance brand. (2015). We are the largest domestically founded Thai life insurance brand. According to the BLS American Time Use survey, an average child watches 16,000 30-second TV commercials per year (Statistic Brain). We offer a comprehensive suite of highly customized products designed to address the evolving needs of our customers at every stage of life. The campaign urges people to start planning for the future early. It is not rational because the main character just gives without Meiji Yasuda has provided extensive support for us to achieve long-term growth in various ways including support to TLI in expanding our market into Japanese organizations in Thailand (Japanese Worksite Marketing). and caring person. Q2. The policy can also vary from ordinary insurance plans with a fixed duration, for example, 10, 20, or 30 years. We have captured unique institutional customer groups that allow us to build on relationships and engage with members of such customer groups for cross-sales. The art of emotional advertising is something that has long been embraced at Thai Life . AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017, Pew Research Center's Internet & American Life Project, Harry Surden - Artificial Intelligence and Law Overview, No public clipboards found for this slide. young man giving everything he has to the people around him. The final result was amazing, and I highly recommend www.HelpWriting.net to anyone in the same mindset as me. Meiji Yasuda is one of the major life insurance companies in Japan. Ni bure kujisajili na kuweka zabuni kwa kazi. How does your media product represent particular social groups? Founded on 22 January 1942, we are the first life insurance company in Thailand owned and operated by Thai nationals. representing more than 25% of total agents in Thailand (As of June, 2021 by The Thai Life Assurance Association), We partner with four commercial banks in Thailand, We have established partnerships with government banks, Bank for Agriculture and Agricultural Cooperatives, We partner with 9 leasing and hire purchase companies, We partner with 2 consumer finance companies. Click here to review the details. All right reserved, This website uses cookies for the purpose of improving the user experience. We believe that we have strong product innovation capability and nimbleness as demonstrated by various market first products which we have consistently introduced. View Full Essay . Our agency force represented more than 25% of total agents in Thailand as of June 2021, according to TLAA. Artists' Showcase, 2009 - Art on the Peninsula, Arts on the Peninsula/Aurora Silks of the Moon Studios. Thai Life Insurance YouTube Ad Analysis We believe we have one of the highest quality, adaptive and productive agency forces in the industry. The life insurance sector in Thailand has enjoyed a fast growth trajectory, often clocking 9-10 % y-o-y growth. 25,500 users on "Group Life Beside You" application. Description. We have enthusiastically and successfully strengthened the Thai Life brand into one of the most acclaimed life insurer brands in Thailand. 123 Ratchadapisek Road, Din Daeng, Bangkok Thailand 10400, Contact Corporate & Brand Communications Department, Copyright 2022 Thai Life Insurance Public Company Limited. The format of the TVC which is in the form of a mini-film works very effectively with the storyline, with the high-pitch emotional buildup occurring through a sequence of images that are cinematic in their look and presentation. AS Media G321 - Evaluation of Main Task: 'The Three', The History of Psychological Thriller Movies 1920's-2010's, Irresistible content for immovable prospects, How To Build Amazing Products Through Customer Feedback. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi Mammalian Brain Chemistry Explains Everything. We provide 1,566 group life insurance policies to employers through this channel. See All Risk Checks Thai Life Insurance Competitors We have built an expansive partnership network with commercial banks, government banks andorganizations, leasing and hire purchase and consumer finance partners and alternative distribution channels, including telemarketing, group employee benefits and digital platforms. of policy submission powered by mobile app TL Pro Plus As of Jun 30, 2022, registered users of TLI application Super App As of Jun 30, 2022. The SlideShare family just got bigger. For the protagonist used in the ad can connect with such a target group, while his atypical behavior and the uplifting message of the mini-film nudges them out of their self-sufficient, insular cocoons to look, think and decide beyond the immediate. Last fall, a Thai Life ad, called "Silence of Love," depicted a teenage girl's relationship with father . "An Analysis of the Effectiveness of the New Thai Life . First and largest Thai-owned life insurer, with a widely recognized and trusted brand. A whole life insurance plan is a form of permanent life insurance. character is shown as getting happiness and satisfaction in return for his actions, meaning that the Thai Life Insurance Public Co. Ltd or simply Thai Life Insurance (Thai: ()) is the first Thai insurance company [citation needed]. Ad for Thai Life Insurance Founded in 1942 Appreciate the value of life "People need to. The company generates maximum revenue from agent channel segment. Thai Life Insurance shows half-year results of 2022 with first-year premiums up 23%. an insurance policy. - It provides a comparison of the Thai life insurance segment with its regional counterparts - It analyzes the various distribution channels for life insurance products in Thailand. Most of that market is made up of the emerging middle class, that is urbanized and young. are mental positions or emotional feelings, favorable or unfavorable evaluations, and action Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami? - It profiles the top life insurance companies in Thailand and outlines the key regulations affecting them. With a strong and vast agency network across the nation, we are able to gain nationwide coverage in every province in the country. With an agency force of more than 62,500 agents as of June 30, 2022, we are the only Thai-owned life insurance company to have successfully built an agency force to an established scale in Thailand. 5.1.6 Thai Life Insurance (TLI) Analysis Out of 812 postings available on YouTube, the analysis and discussion below are based purely on the selected 200 postings on YouTube as data source for the analysis as I was not able to find other related postings to the ad available in the forums. (Vinaywayanad, 2014). main character helps people, animals, and plants in need. Thai Life Insurance's adverts have forged a new connection with the public and brought life insurance to the forefront of people's minds. You can learn more details in the, Board of Directors and Executive Directors, Code of Conduct for Investor Relations Officers (IROs). main character does not need anything material in return for his good deeds. Clipping is a handy way to collect important slides you want to go back to later. THAI LIFE INSURANCE (BKK:TLI) : Stock quote, stock chart, quotes, analysis, advice, financials and news for share THAI LIFE INSURANCE | Stock Exchange of Thailand: TLI | Stock Exchange of Thailand Thai Life Insurance became an internationally recognised brand when its tear-jerking commercials became a viral sensation three years ago. No dialogue at the beginning, just sound effects Focuses the audience's attention on the characters on the screen and intrigues the audience as to what the characters' significance Music is calm and peaceful, allows the audience to be engulfed into the advert and the ambience created . The video consists of a Thai man going about his everyday life. The company's headquarters is at street no. In the video, it can be seen how other Our product portfolio comprises a comprehensive suite of individual and group products, including a range of.